I have long been of the opinion that anyone who dislikes reading has not found the right book. While the subject rarely comes up among gamers, I think the books that come out along proper intellectual properties (IPs) are great ways to introduce gamers into literature. While rarely challenging, these books are great ways to get us away from the computer, while still keeping us engrossed in our favorite characters and franchises.
The first book based on a video game franchise I can recall reading was Mortal Kombat by Jeff Rovin. This book took many liberties with the MK storyline, and sampled heavily from various mythologies, but I remember loving this book and reading it through two or three times. Later, I picked up the first two Doom books written by Dafydd ab Hugh and Brad Linaweaver and devoured them. For years, I was constantly looking for the final two books in the series, which had gone out of print, and was ecstatic to find that Pocket Star had released them in time for the upcoming movie. That these latter two books were about as exciting as that horrible mess is beside the point.